Side-by-side comparison · 24 data points
Increase sales with AI Search, advanced filters, and smarter product discovery
| Boost AI Search & Filter | Understnd | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Boost AI Search & Filter | Understnd |
|---|---|---|
| Rating | 4.7 ★ | — |
| Total reviews | 1.6k | 0 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Jan 2017 | Apr 2026 |
Based on the data on this page, Boost AI Search & Filter is the stronger choice for most Shopify App Store merchants — 4.7★ vs Understnd's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Boost AI Search & Filter at Free plan available, Understnd at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Boost AI Search & Filter has the larger user base (1,589 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Understnd's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Boost AI Search & Filter; mid-market and enterprise merchants with specific feature requirements should evaluate both — Understnd's 0-review base may include the workflow context that matches your specific use case better than Boost AI Search & Filter's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Boost AI Search & Filter audit • Understnd audit
| Keyword | Boost AI Search & Filter | Understnd |
|---|---|---|
| search discovery | #2 | Not ranked |
| ai search | #3 | Not ranked |
| search bar | #5 | Not ranked |
No tracked changes.
Both Boost AI Search & Filter and Understnd offer paid plans only. Boost AI Search & Filter starts at Free plan available; Understnd starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. Boost AI Search & Filter fits better if you prioritize rating consistency; Understnd is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Boost AI Search & Filter has more onboarding documentation maturity (1,589 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Boost AI Search & Filter typically suits early-stage and growth-mode stores based on its review-base composition (1,589 reviews). Understnd aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Boost AI Search & Filter and Understnd both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Understnd" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
