Side-by-side comparison · 24 data points
Help shoppers find what they mean with AI-powered search, smart filters, and instant results
| Smart Product Filter & Search | Understnd | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Smart Product Filter & Search | Understnd |
|---|---|---|
| Rating | 4.9 ★ | — |
| Total reviews | 2.2k | 0 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2018 | Apr 2026 |
Based on the data on this page, Smart Product Filter & Search is the stronger choice for most Shopify App Store merchants — 4.9★ vs Understnd's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Smart Product Filter & Search at Free plan available, Understnd at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Smart Product Filter & Search has the larger user base (2,241 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Understnd's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Smart Product Filter & Search; mid-market and enterprise merchants with specific feature requirements should evaluate both — Understnd's 0-review base may include the workflow context that matches your specific use case better than Smart Product Filter & Search's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Smart Product Filter & Search audit • Understnd audit
| Keyword | Smart Product Filter & Search | Understnd |
|---|---|---|
| filter search | #1 | Not ranked |
| product filter search | #1 | Not ranked |
| product filter | #1 | Not ranked |
| Signal | Smart Product Filter & Search | Understnd |
|---|---|---|
| Average rating | 4.9 ★ (2.2k) | 0.0 ★ (0) |
| Rating distribution | 594% 43% 30% 20% 12% | 5— 4— 3— 2— 1— |
Both Smart Product Filter & Search and Understnd offer paid plans only. Smart Product Filter & Search starts at Free plan available; Understnd starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. Smart Product Filter & Search fits better if you prioritize rating consistency; Understnd is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Smart Product Filter & Search has more onboarding documentation maturity (2,241 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Smart Product Filter & Search typically suits early-stage and growth-mode stores based on its review-base composition (2,241 reviews). Understnd aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Smart Product Filter & Search and Understnd both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Understnd" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
Easy to use and gives good results! We had some difficulties with implementing our styling but the serviceteam was very quick and helpfull!
Great response time, if there are any issues, it is always fixed within hours. Great to work with and added in custom fixes
Ottima Assistenza, grazie
We've been using this app across various stores for longer than I can remember, at least 4 years. It's our go-to filter and search app. Fantastic support from Clara who goes over and above to ensure we are taken care of. Thank you!
I have a store with hundreds of poster prints, and this app has been the missing piece I've been looking for. I only wanted a clean, simple search bar without the extra filters and buttons, but I couldn't figure out how to set it up myself. Clara from support responded within minutes and had everything configured exact
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