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1. Listing metadata
Field-level data| Privy ‑ | Wylto | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Developer | ||
| Listed | ||
| Privy ‑ | Wylto | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Metric | Privy ‑ Email, SMS & Pop Ups | Wylto |
|---|---|---|
| Rating | 4.5 ★ | — |
| Total reviews | 4k | 0 |
| Free plan | — | — |
| Pricing | From $24/month | ★ $1/year |
| Built for Shopify | — | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | ★ 5 | 3 |
| Featured placements | 1 | — |
| Languages | 4 supported | 1 supported |
| Listed since | Jun 2015 | May 2026 |
Based on the data on this page, Privy ‑ Email, SMS & Pop Ups is the stronger choice for most Shopify App Store merchants — 4.5★ vs Wylto's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing differs significantly: Wylto at $1/year vs Privy ‑ Email, SMS & Pop Ups at From $24/month (Privy ‑ Email, SMS & Pop Ups is roughly 24.0x the entry-tier cost of Wylto). The pricier tier typically signals deeper feature coverage or higher capacity ceilings; confirm the gap matches your actual feature requirements before treating cost as the deciding factor. Privy ‑ Email, SMS & Pop Ups has the larger user base (4,025 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Wylto's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Privy ‑ Email, SMS & Pop Ups; mid-market and enterprise merchants with specific feature requirements should evaluate both — Wylto's 0-review base may include the workflow context that matches your specific use case better than Privy ‑ Email, SMS & Pop Ups's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Privy ‑ Email, SMS & Pop Ups audit • Wylto audit
| Last updated |
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| Keyword | Privy ‑ | Wylto |
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| email sms | #10 | Not ranked |
| clock | #14 | Not ranked |
| automated order confirmation | Not ranked | #14 |
| #19 | Not ranked |
Not featured in any section recently.
Both Privy ‑ Email, SMS & Pop Ups and Wylto offer paid plans only. Privy ‑ Email, SMS & Pop Ups starts at From $24/month; Wylto starts at $1/year. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. Privy ‑ Email, SMS & Pop Ups fits better if you prioritize rating consistency; Wylto is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Privy ‑ Email, SMS & Pop Ups has more onboarding documentation maturity (4,025 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Privy ‑ Email, SMS & Pop Ups typically suits early-stage and growth-mode stores based on its review-base composition (4,025 reviews). Wylto aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Privy ‑ Email, SMS & Pop Ups and Wylto both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wylto" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
