Side-by-side comparison · 24 data points
MagicPass lets you add a password to individual pages. Great for members-only content and wholesale.
| MagicPass Wholesale | Upro B2B & Wholesale | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
B2B credit limits & financial ledger + bulk order form via file upload & SKU search
| Metric | MagicPass Wholesale | Upro B2B & Wholesale |
|---|---|---|
| Rating | 2.5 ★ | ★ 5.0 ★ |
| Total reviews | ★ 33 | 23 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 3 | ★ 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2018 | Oct 2024 |
Based on the data on this page, Upro B2B & Wholesale is the stronger choice for most Shopify App Store merchants — 5.0★ vs MagicPass Wholesale's 2.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: MagicPass Wholesale at Free trial available, Upro B2B & Wholesale at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Upro B2B & Wholesale; mid-market and enterprise merchants with specific feature requirements should evaluate both — MagicPass Wholesale's 33-review base may include the workflow context that matches your specific use case better than Upro B2B & Wholesale's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: MagicPass Wholesale audit • Upro B2B & Wholesale audit
Both MagicPass Wholesale and Upro B2B & Wholesale offer paid plans only. MagicPass Wholesale starts at Free trial available; Upro B2B & Wholesale starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Upro B2B & Wholesale has the higher average rating (5.0★ from 23 reviews) compared to MagicPass Wholesale (2.5★ from 33 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Upro B2B & Wholesale holds the higher average rating (5.0★ vs 2.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. MagicPass Wholesale has the deeper published review base (33 vs 23), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
MagicPass Wholesale typically suits early-stage and growth-mode teams based on its published review base (33 reviews). Upro B2B & Wholesale typically suits early-stage and growth-mode teams based on its published review base (23 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. MagicPass Wholesale and Upro B2B & Wholesale both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Upro B2B & Wholesale" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
