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1. Listing metadata
Field-level data| Omnisend | OptinMonster | |
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| Screenshots | images | images |
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| Last updated | — | — |
| Omnisend | OptinMonster | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Listed | ||
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OptinMonster turns traffic into sales, one pop-up at a time, with personalized onsite retargeting.
| Metric | Omnisend Email Marketing & SMS | OptinMonster Email Popups |
|---|---|---|
| Rating | ★ 4.7 ★ | 2.4 ★ |
| Total reviews | ★ 3k | 15 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | 2 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2014 | Nov 2017 |
Based on the data on this page, Omnisend Email Marketing & SMS is the stronger choice for most Shopify App Store merchants — 4.7★ vs OptinMonster Email Popups's 2.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Omnisend Email Marketing & SMS at Free to install, OptinMonster Email Popups at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Omnisend Email Marketing & SMS has the larger user base (2,962 reviews vs 15), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. OptinMonster Email Popups's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Omnisend Email Marketing & SMS; mid-market and enterprise merchants with specific feature requirements should evaluate both — OptinMonster Email Popups's 15-review base may include the workflow context that matches your specific use case better than Omnisend Email Marketing & SMS's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Omnisend Email Marketing & SMS audit • OptinMonster Email Popups audit
| Keyword | Omnisend | OptinMonster |
|---|---|---|
| #4 | #2175 |
Not featured in any section recently.
Both Omnisend Email Marketing & SMS and OptinMonster Email Popups offer paid plans only. Omnisend Email Marketing & SMS starts at Free to install; OptinMonster Email Popups starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Omnisend Email Marketing & SMS has the higher average rating (4.7★ from 2,962 reviews) compared to OptinMonster Email Popups (2.4★ from 15 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Omnisend Email Marketing & SMS fits better if you prioritize rating consistency; OptinMonster Email Popups is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Omnisend Email Marketing & SMS has more onboarding documentation maturity (2,962 reviews vs 15), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Omnisend Email Marketing & SMS typically suits early-stage and growth-mode stores based on its review-base composition (2,962 reviews). OptinMonster Email Popups aligns more with early-stage and growth-mode stores (15 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Omnisend Email Marketing & SMS and OptinMonster Email Popups both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from OptinMonster Email Popups" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
