Side-by-side comparison · 24 data points
Win repeat sales with SMS marketing — campaigns, automations & 1-on-1 texts.
| Notify Customers SMS Marketing | Wylto | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Notify Customers SMS Marketing | Wylto |
|---|---|---|
| Rating | 5.0 ★ | — |
| Total reviews | 24 | 0 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free to install | $1/year |
| Built for Shopify | — | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | ★ 4 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Apr 2025 | May 2026 |
Based on the data on this page, Notify Customers SMS Marketing is the stronger choice for most Shopify App Store merchants — 5.0★ vs Wylto's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Notify Customers SMS Marketing offers a free tier (Free to install) while Wylto starts at $1/year. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Notify Customers SMS Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Wylto's 0-review base may include the workflow context that matches your specific use case better than Notify Customers SMS Marketing's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Notify Customers SMS Marketing audit • Wylto audit
| Keyword | Notify Customers SMS Marketing | Wylto |
|---|---|---|
| sms marketing campaigns | #4 | Not ranked |
| sms marketing for cart recovery | #12 | Not ranked |
| automated order confirmation | Not ranked | #12 |
| sms marketing | #16 | Not ranked |
No tracked changes.
Notify Customers SMS Marketing is the cheaper option — it offers a free plan (Free to install). Wylto starts at $1/year. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
AppRanks cannot separate these two on rating, because neither publishes one. Notify Customers SMS Marketing does carry the larger published review base (24 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Notify Customers SMS Marketing has the deeper published review base (24 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Notify Customers SMS Marketing typically suits early-stage and growth-mode teams based on its published review base (24 reviews). Wylto typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Notify Customers SMS Marketing and Wylto both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wylto" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
