Side-by-side comparison · 24 data points
Win repeat sales with SMS marketing — campaigns, automations & 1-on-1 texts.
| Notify Customers SMS Marketing | Universal SMS Pakistan | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Send automated Order notification, Abandoned cart recovery, OTP and Bulk marketing SMS to customers.
| Metric | Notify Customers SMS Marketing | Universal SMS Pakistan |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 24 | 12 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | ★ 4 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Apr 2025 | Jan 2022 |
Notify Customers SMS Marketing and Universal SMS Pakistan are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Notify Customers SMS Marketing at Free to install, Universal SMS Pakistan at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Notify Customers SMS Marketing audit • Universal SMS Pakistan audit
| Keyword | Notify Customers SMS Marketing | Universal SMS Pakistan |
|---|---|---|
| #29 | #98 | |
| instagram agent | #95 | #222 |
No tracked changes.
Both Notify Customers SMS Marketing and Universal SMS Pakistan offer paid plans only. Notify Customers SMS Marketing starts at Free to install; Universal SMS Pakistan starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Notify Customers SMS Marketing (5.0★, 24 reviews) and Universal SMS Pakistan (5.0★, 12 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Notify Customers SMS Marketing does carry the larger published review base (24 vs 12). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Notify Customers SMS Marketing has the deeper published review base (24 vs 12), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Notify Customers SMS Marketing typically suits early-stage and growth-mode teams based on its published review base (24 reviews). Universal SMS Pakistan typically suits early-stage and growth-mode teams based on its published review base (12 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Notify Customers SMS Marketing and Universal SMS Pakistan both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Universal SMS Pakistan" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
