Side-by-side comparison · 24 data points
Win repeat sales with SMS marketing — campaigns, automations & 1-on-1 texts.
| Notify Customers SMS Marketing | Twilio | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Notify Customers SMS Marketing | Twilio: Order Alert & Bulk SMS |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.8 ★ |
| Total reviews | ★ 24 | 7 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed features | ★ 4 | 3 |
| Languages | 1 supported | 1 supported |
| Listed since | Apr 2025 | Sep 2022 |
Notify Customers SMS Marketing edges out Twilio: Order Alert & Bulk SMS on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Notify Customers SMS Marketing at Free to install, Twilio: Order Alert & Bulk SMS at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Notify Customers SMS Marketing; mid-market and enterprise merchants with specific feature requirements should evaluate both — Twilio: Order Alert & Bulk SMS's 7-review base may include the workflow context that matches your specific use case better than Notify Customers SMS Marketing's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Notify Customers SMS Marketing audit • Twilio: Order Alert & Bulk SMS audit
| Keyword | Notify Customers SMS Marketing | Twilio |
|---|---|---|
| and sms | #18 | #24 |
| #30 | #59 | |
| instagram agent | #102 | #196 |
Both Notify Customers SMS Marketing and Twilio: Order Alert & Bulk SMS offer paid plans only. Notify Customers SMS Marketing starts at Free to install; Twilio: Order Alert & Bulk SMS starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Notify Customers SMS Marketing has the higher average rating (5.0★ from 24 reviews) compared to Twilio: Order Alert & Bulk SMS (4.8★ from 7 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Notify Customers SMS Marketing holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Notify Customers SMS Marketing has the deeper published review base (24 vs 7), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Notify Customers SMS Marketing typically suits early-stage and growth-mode teams based on its published review base (24 reviews). Twilio: Order Alert & Bulk SMS typically suits early-stage and growth-mode teams based on its published review base (7 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Notify Customers SMS Marketing and Twilio: Order Alert & Bulk SMS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Twilio: Order Alert & Bulk SMS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
