Side-by-side comparison · 24 data points
Enhance sales and order value with personalized gift options, gift wrapping, and custom gift message
| Normalize Gift Wrap & Message | Wrapin ‑ Gift Wrap & Options | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — |
Allow customers to add gift wrap & messages for their orders and earn more upselling opportunities.
| Metric | Normalize Gift Wrap & Message | Wrapin ‑ Gift Wrap & Options |
|---|---|---|
| Rating | 4.7 ★ | ★ 4.9 ★ |
| Total reviews | 10 | ★ 373 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2025 | Sep 2020 |
Wrapin ‑ Gift Wrap & Options edges out Normalize Gift Wrap & Message on rating (4.9★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Normalize Gift Wrap & Message at Free plan available, Wrapin ‑ Gift Wrap & Options at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Wrapin ‑ Gift Wrap & Options has the larger user base (373 reviews vs 10), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Normalize Gift Wrap & Message's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Wrapin ‑ Gift Wrap & Options; mid-market and enterprise merchants with specific feature requirements should evaluate both — Normalize Gift Wrap & Message's 10-review base may include the workflow context that matches your specific use case better than Wrapin ‑ Gift Wrap & Options's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Normalize Gift Wrap & Message audit • Wrapin ‑ Gift Wrap & Options audit
| Keyword | Normalize Gift Wrap & Message | Wrapin ‑ Gift Wrap & Options |
|---|---|---|
| gift wrap and message options | #3 | #2 |
| gift wrap | #5 | #1 |
| wrap | #5 | #1 |
| wrapping | #4 | #2 |
| gift wrapping | #5 | #2 |
Both Normalize Gift Wrap & Message and Wrapin ‑ Gift Wrap & Options offer paid plans only. Normalize Gift Wrap & Message starts at Free plan available; Wrapin ‑ Gift Wrap & Options starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Wrapin ‑ Gift Wrap & Options has the higher average rating (4.9★ from 373 reviews) compared to Normalize Gift Wrap & Message (4.7★ from 10 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Wrapin ‑ Gift Wrap & Options holds the higher average rating (4.9★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Wrapin ‑ Gift Wrap & Options has the deeper published review base (373 vs 10), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Normalize Gift Wrap & Message typically suits early-stage and growth-mode teams based on its published review base (10 reviews). Wrapin ‑ Gift Wrap & Options typically suits early-stage and growth-mode teams based on its published review base (373 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Normalize Gift Wrap & Message and Wrapin ‑ Gift Wrap & Options both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Normalize Gift Wrap & Message" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
