Side-by-side comparison · 24 data points
Enhance sales and order value with personalized gift options, gift wrapping, and custom gift message
| Normalize Gift Wrap & Message | eCardWidget | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — |
Let customers personalize and send your branded eCards. Every send brings you new customer leads.
| Metric | Normalize Gift Wrap & Message | eCardWidget: Sell & Send Cards |
|---|---|---|
| Rating | 4.7 ★ | ★ 5.0 ★ |
| Total reviews | ★ 10 | 5 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Mar 2025 | Dec 2020 |
eCardWidget: Sell & Send Cards edges out Normalize Gift Wrap & Message on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.
Pricing entry tiers: Normalize Gift Wrap & Message at Free plan available, eCardWidget: Sell & Send Cards at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to eCardWidget: Sell & Send Cards; mid-market and enterprise merchants with specific feature requirements should evaluate both — Normalize Gift Wrap & Message's 10-review base may include the workflow context that matches your specific use case better than eCardWidget: Sell & Send Cards's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Normalize Gift Wrap & Message audit • eCardWidget: Sell & Send Cards audit
| Keyword | Normalize Gift Wrap & Message | eCardWidget |
|---|---|---|
| #231 | #225 |
Both Normalize Gift Wrap & Message and eCardWidget: Sell & Send Cards offer paid plans only. Normalize Gift Wrap & Message starts at Free plan available; eCardWidget: Sell & Send Cards starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
eCardWidget: Sell & Send Cards has the higher average rating (5.0★ from 5 reviews) compared to Normalize Gift Wrap & Message (4.7★ from 10 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
eCardWidget: Sell & Send Cards holds the higher average rating (5.0★ vs 4.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Normalize Gift Wrap & Message has the deeper published review base (10 vs 5), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Normalize Gift Wrap & Message typically suits early-stage and growth-mode teams based on its published review base (10 reviews). eCardWidget: Sell & Send Cards typically suits early-stage and growth-mode teams based on its published review base (5 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Normalize Gift Wrap & Message and eCardWidget: Sell & Send Cards both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from eCardWidget: Sell & Send Cards" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
