Side-by-side comparison · 24 data points
Create Facebook Pixels / Meta Pixels / Instagram Pixels with Server-Side Tracking & Conversion API
| Meta & Facebook Pixels by Nabu | Viral Loops Referral Marketing | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Create high-performing referral programs for your store — faster than ever
| Metric | Meta & Facebook Pixels by Nabu | Viral Loops Referral Marketing |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.0 ★ |
| Total reviews | ★ 117 | 4 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free trial available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | ★ 5 | 3 |
| Featured placements | 2 | — |
| Languages | 20 supported | 1 supported |
| Listed since | Feb 2024 | Nov 2018 |
Based on the data on this page, Meta & Facebook Pixels by Nabu is the stronger choice for most Shopify App Store merchants — 5.0★ vs Viral Loops Referral Marketing's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Meta & Facebook Pixels by Nabu at Free to install, Viral Loops Referral Marketing at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Meta & Facebook Pixels by Nabu has the larger user base (117 reviews vs 4), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Viral Loops Referral Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Meta & Facebook Pixels by Nabu; mid-market and enterprise merchants with specific feature requirements should evaluate both — Viral Loops Referral Marketing's 4-review base may include the workflow context that matches your specific use case better than Meta & Facebook Pixels by Nabu's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Meta & Facebook Pixels by Nabu audit • Viral Loops Referral Marketing audit
| Last updated | — | — |
|---|
| Keyword | Meta & Facebook Pixels by Nabu | Viral Loops Referral Marketing |
|---|---|---|
| accurate conversion tracking | #1 | Not ranked |
| pixel tracking | #1 | Not ranked |
| accurate conversion | #1 | Not ranked |
| viral | Not ranked | #6 |
| fit visualization | Not ranked | #238 |
Not featured in any section recently.
Both Meta & Facebook Pixels by Nabu and Viral Loops Referral Marketing offer paid plans only. Meta & Facebook Pixels by Nabu starts at Free to install; Viral Loops Referral Marketing starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
Meta & Facebook Pixels by Nabu has the higher average rating (5.0★ from 117 reviews) compared to Viral Loops Referral Marketing (4.0★ from 4 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Meta & Facebook Pixels by Nabu holds the higher average rating (5.0★ vs 4.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Meta & Facebook Pixels by Nabu has the deeper published review base (117 vs 4), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Meta & Facebook Pixels by Nabu typically suits early-stage and growth-mode teams based on its published review base (117 reviews). Viral Loops Referral Marketing typically suits early-stage and growth-mode teams based on its published review base (4 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Meta & Facebook Pixels by Nabu and Viral Loops Referral Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Viral Loops Referral Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
