Meta & Facebook Pixels by Nabu vs TikTok

Meta & Facebook Pixels by Nabu edges out TikTok on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing entry tiers: Meta & Facebook Pixels by Nabu at Free to install, TikTok at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

TikTok has the larger user base (15,921 reviews vs 116), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Meta & Facebook Pixels by Nabu's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Meta & Facebook Pixels by Nabu; mid-market and enterprise merchants with specific feature requirements should evaluate both — TikTok's 15,921-review base may include the workflow context that matches your specific use case better than Meta & Facebook Pixels by Nabu's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Meta & Facebook Pixels by Nabu or TikTok cheaper?

Both Meta & Facebook Pixels by Nabu and TikTok offer paid plans only. Meta & Facebook Pixels by Nabu starts at Free to install; TikTok starts at Free to install. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Meta & Facebook Pixels by Nabu or TikTok?

Meta & Facebook Pixels by Nabu has the higher average rating (5.0★ from 116 reviews) compared to TikTok (4.8★ from 15,921 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Meta & Facebook Pixels by Nabu or TikTok?

Meta & Facebook Pixels by Nabu holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Meta & Facebook Pixels by Nabu or TikTok?

Both apps are one-click installs from the Shopify App Store. TikTok has the deeper published review base (15,921 vs 116), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

Meta & Facebook Pixels by Nabu typically suits early-stage and growth-mode teams based on its published review base (116 reviews). TikTok typically suits established teams with steady usage based on its published review base (15,921 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Meta & Facebook Pixels by Nabu and TikTok?

Migration support varies by app and category. Meta & Facebook Pixels by Nabu and TikTok both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Meta & Facebook Pixels by Nabu" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.