Side-by-side comparison · 24 data points
Create Facebook Pixels / Meta Pixels / Instagram Pixels with Server-Side Tracking & Conversion API
| Meta & Facebook Pixels by Nabu | Influencer Marketing Platform | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Supercharge your eComm shop with The Cirqle's Influencer Marketing automation software.
| Metric | Meta & Facebook Pixels by Nabu | Influencer Marketing Platform |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.0 ★ |
| Total reviews | ★ 117 | 1 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free to install | From $999/month |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 3 tiers | 2 tiers |
| Listed features | ★ 5 | 3 |
| Featured placements | 2 | — |
| Languages | 20 supported | 1 supported |
| Listed since | Feb 2024 | Apr 2024 |
Based on the data on this page, Meta & Facebook Pixels by Nabu is the stronger choice for most Shopify App Store merchants — 5.0★ vs Influencer Marketing Platform's 4.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Meta & Facebook Pixels by Nabu offers a free tier (Free to install) while Influencer Marketing Platform starts at From $999/month. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Meta & Facebook Pixels by Nabu has the larger user base (117 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Influencer Marketing Platform's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Meta & Facebook Pixels by Nabu; mid-market and enterprise merchants with specific feature requirements should evaluate both — Influencer Marketing Platform's 1-review base may include the workflow context that matches your specific use case better than Meta & Facebook Pixels by Nabu's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Meta & Facebook Pixels by Nabu audit • Influencer Marketing Platform audit
| Listed |
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| Last updated | — | — |
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| Keyword | Meta & Facebook Pixels by Nabu | Influencer Marketing Platform |
|---|---|---|
| accurate conversion tracking | #1 | Not ranked |
| pixel tracking | #1 | Not ranked |
| accurate conversion | #1 | Not ranked |
| influencer marketing collabs | Not ranked | #6 |
| influencer | Not ranked | #24 |
Not featured in any section recently.
No tracked changes.
Meta & Facebook Pixels by Nabu is the cheaper option — it offers a free plan (Free to install). Influencer Marketing Platform starts at From $999/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
Meta & Facebook Pixels by Nabu has the higher average rating (5.0★ from 117 reviews) compared to Influencer Marketing Platform (4.0★ from 1 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Meta & Facebook Pixels by Nabu holds the higher average rating (5.0★ vs 4.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Meta & Facebook Pixels by Nabu has the deeper published review base (117 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Meta & Facebook Pixels by Nabu typically suits early-stage and growth-mode teams based on its published review base (117 reviews). Influencer Marketing Platform typically suits early-stage and growth-mode teams based on its published review base (1 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Meta & Facebook Pixels by Nabu and Influencer Marketing Platform both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Influencer Marketing Platform" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
