Side-by-side comparison · 24 data points
Create Facebook Pixels / Meta Pixels / Instagram Pixels with Server-Side Tracking & Conversion API
| Meta & Facebook Pixels by Nabu | Poplar Mail | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Automated direct mail campaigns to increase sales & improve customer retention.
| Metric | Meta & Facebook Pixels by Nabu | Poplar Mail |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | ★ 116 | 7 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Featured placements | 2 | — |
| Languages | 20 supported | 1 supported |
| Listed since | Feb 2024 | Nov 2020 |
Meta & Facebook Pixels by Nabu and Poplar Mail are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Meta & Facebook Pixels by Nabu at Free to install, Poplar Mail at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Meta & Facebook Pixels by Nabu has the larger user base (116 reviews vs 7), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Poplar Mail's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Meta & Facebook Pixels by Nabu audit • Poplar Mail audit
| Last updated | — | — |
|---|
| Keyword | Meta & Facebook Pixels by Nabu | Poplar Mail |
|---|---|---|
| accurate conversion tracking | #1 | Not ranked |
| accurate conversion | #1 | Not ranked |
| pixel tracking | #1 | Not ranked |
| convert more | Not ranked | #17 |
Not featured in any section recently.
No tracked changes.
Both Meta & Facebook Pixels by Nabu and Poplar Mail offer paid plans only. Meta & Facebook Pixels by Nabu starts at Free to install; Poplar Mail starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Meta & Facebook Pixels by Nabu (5.0★, 116 reviews) and Poplar Mail (5.0★, 7 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Meta & Facebook Pixels by Nabu does carry the larger published review base (116 vs 7). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Meta & Facebook Pixels by Nabu has the deeper published review base (116 vs 7), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Meta & Facebook Pixels by Nabu typically suits early-stage and growth-mode teams based on its published review base (116 reviews). Poplar Mail typically suits early-stage and growth-mode teams based on its published review base (7 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Meta & Facebook Pixels by Nabu and Poplar Mail both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Poplar Mail" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
