Side-by-side comparison · 24 data points
Create Facebook Pixels / Meta Pixels / Instagram Pixels with Server-Side Tracking & Conversion API
| Meta & Facebook Pixels by Nabu | ||
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Metric | Meta & Facebook Pixels by Nabu | |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.1 ★ |
| Total reviews | 116 | ★ 1.7k |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free to install |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | 2 | ★ 4 |
| Languages | 20 supported | 20 supported |
| Listed since | Feb 2024 | Feb 2020 |
Based on the data on this page, Meta & Facebook Pixels by Nabu is the stronger choice for most Shopify App Store merchants — 5.0★ vs Pinterest's 4.1★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Meta & Facebook Pixels by Nabu at Free to install, Pinterest at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Pinterest has the larger user base (1,713 reviews vs 116), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Meta & Facebook Pixels by Nabu's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Meta & Facebook Pixels by Nabu; mid-market and enterprise merchants with specific feature requirements should evaluate both — Pinterest's 1,713-review base may include the workflow context that matches your specific use case better than Meta & Facebook Pixels by Nabu's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Meta & Facebook Pixels by Nabu audit • Pinterest audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | Meta & Facebook Pixels by Nabu | |
|---|---|---|
| accurate conversion tracking | #1 | Not ranked |
| accurate conversion | #1 | Not ranked |
| pixel tracking | #1 | Not ranked |
| Not ranked | #1 | |
| your products | Not ranked | #3 |
Both Meta & Facebook Pixels by Nabu and Pinterest offer paid plans only. Meta & Facebook Pixels by Nabu starts at Free to install; Pinterest starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
Meta & Facebook Pixels by Nabu has the higher average rating (5.0★ from 116 reviews) compared to Pinterest (4.1★ from 1,713 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Meta & Facebook Pixels by Nabu holds the higher average rating (5.0★ vs 4.1★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Pinterest has the deeper published review base (1,713 vs 116), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Meta & Facebook Pixels by Nabu typically suits early-stage and growth-mode teams based on its published review base (116 reviews). Pinterest typically suits early-stage and growth-mode teams based on its published review base (1,713 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Meta & Facebook Pixels by Nabu and Pinterest both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Meta & Facebook Pixels by Nabu" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
