Side-by-side comparison · 24 data points
Shopping feeds, server-side tracking & Google Automated Discounts to grow sales.
| Multifeed Google Shopping Feed | Parallels by Messold | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Parallels unifies marketing insights from e-commerce platforms, GA4, Google Ads, and Facebook.
| Metric | Multifeed Google Shopping Feed | Parallels by Messold |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 1.1k | 2 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Apr 2020 | Jun 2025 |
Multifeed Google Shopping Feed and Parallels by Messold are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Multifeed Google Shopping Feed at Free plan available, Parallels by Messold at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Multifeed Google Shopping Feed has the larger user base (1,095 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Parallels by Messold's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Multifeed Google Shopping Feed audit • Parallels by Messold audit
| Keyword | Multifeed Google Shopping Feed | Parallels by Messold |
|---|---|---|
| server-side tracking | #1 | Not ranked |
| google shopping | #1 | Not ranked |
| feed | #2 | Not ranked |
| data from | Not ranked | #14 |
No tracked changes.
Both Multifeed Google Shopping Feed and Parallels by Messold offer paid plans only. Multifeed Google Shopping Feed starts at Free plan available; Parallels by Messold starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Multifeed Google Shopping Feed (4.9★, 1,095 reviews) and Parallels by Messold (5.0★, 2 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Parallels by Messold holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Multifeed Google Shopping Feed has the deeper published review base (1,095 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Multifeed Google Shopping Feed typically suits early-stage and growth-mode teams based on its published review base (1,095 reviews). Parallels by Messold typically suits early-stage and growth-mode teams based on its published review base (2 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Multifeed Google Shopping Feed and Parallels by Messold both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Parallels by Messold" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
