MSL vs Shop

Shop edges out MSL: Store Locators on rating (4.8★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number.

Pricing entry tiers: MSL: Store Locators at Free plan available, Shop at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Shop has the larger user base (9,101 reviews vs 34), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MSL: Store Locators's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Shop; mid-market and enterprise merchants with specific feature requirements should evaluate both — MSL: Store Locators's 34-review base may include the workflow context that matches your specific use case better than Shop's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is MSL: Store Locators or Shop cheaper?

Both MSL: Store Locators and Shop offer paid plans only. MSL: Store Locators starts at Free plan available; Shop starts at Free. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, MSL: Store Locators or Shop?

Shop has the higher average rating (4.8★ from 9,101 reviews) compared to MSL: Store Locators (4.6★ from 34 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose MSL: Store Locators or Shop?

Shop holds the higher average rating (4.8★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, MSL: Store Locators or Shop?

Both apps are one-click installs from the Shopify App Store. Shop has the deeper published review base (9,101 vs 34), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

MSL: Store Locators typically suits early-stage and growth-mode teams based on its published review base (34 reviews). Shop typically suits established teams with steady usage based on its published review base (9,101 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between MSL: Store Locators and Shop?

Migration support varies by app and category. MSL: Store Locators and Shop both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MSL: Store Locators" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.