Side-by-side comparison · 24 data points
Convert more shoppers with visual product reviews, superpowered by AI
| Loox ‑ Product Reviews App | MSL | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Loox ‑ Product Reviews App | MSL: Store Locators |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.6 ★ |
| Total reviews | ★ 9.6k | 34 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | ★ 3 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | 5 | — |
| Review velocity (30d) | 460 new | — |
| Languages | 1 supported | 1 supported |
| Listed since | Oct 2015 | Jul 2021 |
Based on the data on this page, Loox ‑ Product Reviews App is the stronger choice for most Shopify App Store merchants — 4.9★ vs MSL: Store Locators's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Loox ‑ Product Reviews App at Free plan available, MSL: Store Locators at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Loox ‑ Product Reviews App has the larger user base (9,559 reviews vs 34), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MSL: Store Locators's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Loox ‑ Product Reviews App; mid-market and enterprise merchants with specific feature requirements should evaluate both — MSL: Store Locators's 34-review base may include the workflow context that matches your specific use case better than Loox ‑ Product Reviews App's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Loox ‑ Product Reviews App audit • MSL: Store Locators audit
| Keyword | Loox ‑ Product Reviews App | MSL |
|---|---|---|
| review | #3 | Not ranked |
| reviews | #3 | Not ranked |
| photo video reviews | #3 | Not ranked |
| store locator | Not ranked | #14 |
| multi-location inventory locator | Not ranked | #21 |
Not featured in any section recently.
No tracked changes.
| Signal | Loox ‑ Product Reviews App | MSL |
|---|---|---|
| Average rating | 4.9 ★ (9.6k) | 4.6 ★ (34) |
| Rating distribution | 594% 44% 31% 20% 11% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +64 | — |
| Reviews · last 30 days | +460 | — |
| Reviews · last 90 days | +1.1k | — |
Both Loox ‑ Product Reviews App and MSL: Store Locators offer paid plans only. Loox ‑ Product Reviews App starts at Free plan available; MSL: Store Locators starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Loox ‑ Product Reviews App has the higher average rating (4.9★ from 9,559 reviews) compared to MSL: Store Locators (4.6★ from 34 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Loox ‑ Product Reviews App holds the higher average rating (4.9★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Loox ‑ Product Reviews App has the deeper published review base (9,559 vs 34), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Loox ‑ Product Reviews App typically suits established teams with steady usage based on its published review base (9,559 reviews). MSL: Store Locators typically suits early-stage and growth-mode teams based on its published review base (34 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
We’ve been using Loox for our Shopify store for a while now and are very happy with the app and its features. It works really well for managing and displaying our customer reviews and gives us the flexibility we need for our store. We recently had a rather complicated issue with historical reviews that were spread acro
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Migration support varies by app and category. Loox ‑ Product Reviews App and MSL: Store Locators both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MSL: Store Locators" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
