Side-by-side comparison · 24 data points
Let customers save favorites with wishlist buttons on products, carts, and collections.
| Wishlist & Favorites Pro | Ecom Wishlist Expert | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Enable wishlists, sales, and most-liked product notifications to improve the website engagement.
| Metric | Wishlist & Favorites Pro | Ecom Wishlist Expert |
|---|---|---|
| Rating | — | 5.0 ★ |
| Total reviews | 0 | 15 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 2 tiers | ★ 3 tiers |
| Listed features | 3 | ★ 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Jan 2025 | Dec 2024 |
Based on the data on this page, Ecom Wishlist Expert is the stronger choice for most Shopify App Store merchants — 5.0★ vs Wishlist & Favorites Pro's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Wishlist & Favorites Pro at Free plan available, Ecom Wishlist Expert at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Ecom Wishlist Expert; mid-market and enterprise merchants with specific feature requirements should evaluate both — Wishlist & Favorites Pro's 0-review base may include the workflow context that matches your specific use case better than Ecom Wishlist Expert's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Wishlist & Favorites Pro audit • Ecom Wishlist Expert audit
| Keyword | Wishlist & Favorites Pro | Ecom Wishlist Expert |
|---|---|---|
| wishlists | Not ranked | #23 |
| guest wishlist | Not ranked | #24 |
| wishlistsuite wishlist | Not ranked | #24 |
Both Wishlist & Favorites Pro and Ecom Wishlist Expert offer paid plans only. Wishlist & Favorites Pro starts at Free plan available; Ecom Wishlist Expert starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
AppRanks cannot separate these two on rating, because neither publishes one. Ecom Wishlist Expert does carry the larger published review base (15 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Ecom Wishlist Expert has the deeper published review base (15 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Wishlist & Favorites Pro typically suits early-stage and growth-mode teams based on its published review base (0 reviews). Ecom Wishlist Expert typically suits early-stage and growth-mode teams based on its published review base (15 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Wishlist & Favorites Pro and Ecom Wishlist Expert both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Wishlist & Favorites Pro" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
