Side-by-side comparison · 24 data points
Create no-code customizable products with live previews, product options and file uploads.
| Modda Product Customizer | Rubik Variant Images & Swatch | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Set multiple variant images, display only correct images. Show color swatches with image variants
| Metric | Modda Product Customizer | Rubik Variant Images & Swatch |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 3 | ★ 468 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 1 |
| Languages | 1 supported | 15 supported |
| Listed since | May 2026 | Oct 2024 |
Modda Product Customizer and Rubik Variant Images & Swatch are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Modda Product Customizer at Free to install, Rubik Variant Images & Swatch at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Rubik Variant Images & Swatch has the larger user base (468 reviews vs 3), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Modda Product Customizer's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Modda Product Customizer audit • Rubik Variant Images & Swatch audit
| Last updated | — | — |
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| Keyword | Modda Product Customizer | Rubik Variant Images & Swatch |
|---|---|---|
| conditional logic | #207 | #6 |
Not featured in any section recently.
Both Modda Product Customizer and Rubik Variant Images & Swatch offer paid plans only. Modda Product Customizer starts at Free to install; Rubik Variant Images & Swatch starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Modda Product Customizer (5.0★, 3 reviews) and Rubik Variant Images & Swatch (5.0★, 468 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Rubik Variant Images & Swatch does carry the larger published review base (468 vs 3). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Rubik Variant Images & Swatch has the deeper published review base (468 vs 3), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Modda Product Customizer typically suits early-stage and growth-mode teams based on its published review base (3 reviews). Rubik Variant Images & Swatch typically suits early-stage and growth-mode teams based on its published review base (468 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Modda Product Customizer and Rubik Variant Images & Swatch both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Modda Product Customizer" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
