Side-by-side comparison · 24 data points
AI-powered personalized search, collection filter, and instant search with advanced analytics.
| Smart Search & Filter | Milly | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Smart Search & Filter | Milly: AI Search & Suggestions |
|---|---|---|
| Rating | 5.0 ★ | — |
| Total reviews | 25 | 0 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 3 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Nov 2020 | Aug 2026 |
Based on the data on this page, Smart Search & Filter is the stronger choice for most Shopify App Store merchants — 5.0★ vs Milly: AI Search & Suggestions's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Smart Search & Filter at Free trial available, Milly: AI Search & Suggestions at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Smart Search & Filter; mid-market and enterprise merchants with specific feature requirements should evaluate both — Milly: AI Search & Suggestions's 0-review base may include the workflow context that matches your specific use case better than Smart Search & Filter's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Smart Search & Filter audit • Milly: AI Search & Suggestions audit
| Keyword | Smart Search & Filter | Milly |
|---|---|---|
| smart search | #5 | Not ranked |
| search filter | #12 | Not ranked |
| search discovery | #20 | Not ranked |
No tracked changes.
Both Smart Search & Filter and Milly: AI Search & Suggestions offer paid plans only. Smart Search & Filter starts at Free trial available; Milly: AI Search & Suggestions starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
AppRanks cannot separate these two on rating, because neither publishes one. Smart Search & Filter does carry the larger published review base (25 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Smart Search & Filter has the deeper published review base (25 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Smart Search & Filter typically suits early-stage and growth-mode teams based on its published review base (25 reviews). Milly: AI Search & Suggestions typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Smart Search & Filter and Milly: AI Search & Suggestions both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Milly: AI Search & Suggestions" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
