Side-by-side comparison · 24 data points
See What's Costing You Sales — Then Fix It with Session Replays, Heatmaps & AI
| MIDA Replay, Heatmap & Insight | TP | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Metric | MIDA Replay, Heatmap & Insight | TP: True Profit Analytics |
|---|---|---|
| Rating | 4.9 ★ | 4.9 ★ |
| Total reviews | 565 | ★ 902 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 1 | — |
| Languages | 20 supported | 3 supported |
| Listed since | Jul 2022 | Jul 2019 |
MIDA Replay, Heatmap & Insight and TP: True Profit Analytics are evenly matched on rating (4.9★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: MIDA Replay, Heatmap & Insight at Free plan available, TP: True Profit Analytics at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
TP: True Profit Analytics has the larger user base (902 reviews vs 565), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MIDA Replay, Heatmap & Insight's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: MIDA Replay, Heatmap & Insight audit • TP: True Profit Analytics audit
| Listed |
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| Last updated | — | — |
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| Keyword | MIDA Replay, Heatmap & Insight | TP |
|---|---|---|
| analytics | #5 | #7 |
| roas | #5 | #10 |
| sales insights analytics | #2 | #16 |
| pixel tracking | #7 | #15 |
| session replay analytics | #3 | #21 |
Not featured in any section recently.
Both MIDA Replay, Heatmap & Insight and TP: True Profit Analytics offer paid plans only. MIDA Replay, Heatmap & Insight starts at Free plan available; TP: True Profit Analytics starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
MIDA Replay, Heatmap & Insight (4.9★, 565 reviews) and TP: True Profit Analytics (4.9★, 902 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 4.9★. TP: True Profit Analytics does carry the larger published review base (902 vs 565). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. TP: True Profit Analytics has the deeper published review base (902 vs 565), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
MIDA Replay, Heatmap & Insight typically suits early-stage and growth-mode teams based on its published review base (565 reviews). TP: True Profit Analytics typically suits early-stage and growth-mode teams based on its published review base (902 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. MIDA Replay, Heatmap & Insight and TP: True Profit Analytics both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MIDA Replay, Heatmap & Insight" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
