Side-by-side comparison · 24 data points
Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps
| Microsoft Clarity | TrueTracked | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
First-party attribution that shows which ads actually drive sales, across every device and channel.
| Metric | Microsoft Clarity: AI Insights | TrueTracked: Ad Attribution |
|---|---|---|
| Rating | 4.6 ★ | ★ 5.0 ★ |
| Total reviews | ★ 1.7k | 2 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 2 | — |
| Languages | 14 supported | 1 supported |
| Listed since | Jul 2025 | May 2026 |
Based on the data on this page, TrueTracked: Ad Attribution is the stronger choice for most Shopify App Store merchants — 5.0★ vs Microsoft Clarity: AI Insights's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Microsoft Clarity: AI Insights at Free plan available, TrueTracked: Ad Attribution at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Microsoft Clarity: AI Insights has the larger user base (1,700 reviews vs 2), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. TrueTracked: Ad Attribution's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to TrueTracked: Ad Attribution; mid-market and enterprise merchants with specific feature requirements should evaluate both — Microsoft Clarity: AI Insights's 1,700-review base may include the workflow context that matches your specific use case better than TrueTracked: Ad Attribution's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Microsoft Clarity: AI Insights audit • TrueTracked: Ad Attribution audit
| Last updated | — | — |
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| Keyword | Microsoft Clarity | TrueTracked |
|---|---|---|
| attribution | #20 | #231 |
Not featured in any section recently.
No tracked changes.
Both Microsoft Clarity: AI Insights and TrueTracked: Ad Attribution offer paid plans only. Microsoft Clarity: AI Insights starts at Free plan available; TrueTracked: Ad Attribution starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
TrueTracked: Ad Attribution has the higher average rating (5.0★ from 2 reviews) compared to Microsoft Clarity: AI Insights (4.6★ from 1,700 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Microsoft Clarity: AI Insights fits better if you prioritize broader integrations; TrueTracked: Ad Attribution is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Microsoft Clarity: AI Insights has more onboarding documentation maturity (1,700 reviews vs 2), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Microsoft Clarity: AI Insights typically suits early-stage and growth-mode stores based on its review-base composition (1,700 reviews). TrueTracked: Ad Attribution aligns more with early-stage and growth-mode stores (2 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Microsoft Clarity: AI Insights and TrueTracked: Ad Attribution both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from TrueTracked: Ad Attribution" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
