Side-by-side comparison · 24 data points
Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps
| Microsoft Clarity | TrueROAS ‑ AI Ad Attribution | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
TrueROAS tracks your store orders and attributes results to the correct Meta/Google/TikTok ad.
| Metric | Microsoft Clarity: AI Insights | TrueROAS ‑ AI Ad Attribution |
|---|---|---|
| Rating | 4.6 ★ | ★ 4.8 ★ |
| Total reviews | ★ 1.4k | 64 |
| Free plan | Yes | Yes |
| Pricing | Free | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | 5 | 5 |
| Featured placements | 2 | — |
| Languages | 14 supported | 1 supported |
| Listed since | Jul 2025 | Sep 2022 |
TrueROAS ‑ AI Ad Attribution edges out Microsoft Clarity: AI Insights on rating (4.8★ vs 4.6★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Microsoft Clarity: AI Insights at Free, TrueROAS ‑ AI Ad Attribution at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Microsoft Clarity: AI Insights has the larger user base (1,386 reviews vs 64), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. TrueROAS ‑ AI Ad Attribution's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to TrueROAS ‑ AI Ad Attribution; mid-market and enterprise merchants with specific feature requirements should evaluate both — Microsoft Clarity: AI Insights's 1,386-review base may include the workflow context that matches your specific use case better than TrueROAS ‑ AI Ad Attribution's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Microsoft Clarity: AI Insights audit • TrueROAS ‑ AI Ad Attribution audit
| Last updated | — | — |
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| Keyword | Microsoft Clarity | TrueROAS ‑ AI Ad Attribution |
|---|---|---|
| ai | #25 | #89 |
| ai helpdesk software | #57 | #94 |
| ai helpdesk | #59 | #96 |
| jotform ai | #19 | #207 |
| ai faq bot | #69 | #159 |
Not featured in any section recently.
Both Microsoft Clarity: AI Insights and TrueROAS ‑ AI Ad Attribution offer paid plans only. Microsoft Clarity: AI Insights starts at Free; TrueROAS ‑ AI Ad Attribution starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
TrueROAS ‑ AI Ad Attribution has the higher average rating (4.8★ from 64 reviews) compared to Microsoft Clarity: AI Insights (4.6★ from 1,386 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Microsoft Clarity: AI Insights fits better if you prioritize broader integrations; TrueROAS ‑ AI Ad Attribution is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Microsoft Clarity: AI Insights has more onboarding documentation maturity (1,386 reviews vs 64), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Microsoft Clarity: AI Insights typically suits early-stage and growth-mode stores based on its review-base composition (1,386 reviews). TrueROAS ‑ AI Ad Attribution aligns more with early-stage and growth-mode stores (64 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Microsoft Clarity: AI Insights and TrueROAS ‑ AI Ad Attribution both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from TrueROAS ‑ AI Ad Attribution" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
