Side-by-side comparison · 24 data points
Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps
| Microsoft Clarity | TheLab by DREAMLABS | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
TheLab unifies your ad spend, revenue, and ROAS across every channel into one AI-powered dashboard.
| Metric | Microsoft Clarity: AI Insights | TheLab by DREAMLABS |
|---|---|---|
| Rating | 4.6 ★ | — |
| Total reviews | 1.7k | 0 |
| Free plan | Yes | Yes |
| Pricing | Free | Free trial available |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | 2 | — |
| Languages | 14 supported | 1 supported |
| Listed since | Jul 2025 | May 2026 |
Based on the data on this page, Microsoft Clarity: AI Insights is the stronger choice for most Shopify App Store merchants — 4.6★ vs TheLab by DREAMLABS's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Microsoft Clarity: AI Insights at Free, TheLab by DREAMLABS at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Microsoft Clarity: AI Insights has the larger user base (1,682 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. TheLab by DREAMLABS's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Microsoft Clarity: AI Insights; mid-market and enterprise merchants with specific feature requirements should evaluate both — TheLab by DREAMLABS's 0-review base may include the workflow context that matches your specific use case better than Microsoft Clarity: AI Insights's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Microsoft Clarity: AI Insights audit • TheLab by DREAMLABS audit
| Last updated | — | — |
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| Keyword | Microsoft Clarity | TheLab by DREAMLABS |
|---|---|---|
| ai insights | #1 | Not ranked |
| insights | #1 | Not ranked |
| analytics | #3 | Not ranked |
| messenger agent | Not ranked | #237 |
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No tracked changes.
Both Microsoft Clarity: AI Insights and TheLab by DREAMLABS offer paid plans only. Microsoft Clarity: AI Insights starts at Free; TheLab by DREAMLABS starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. Microsoft Clarity: AI Insights fits better if you prioritize rating consistency; TheLab by DREAMLABS is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Microsoft Clarity: AI Insights has more onboarding documentation maturity (1,682 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Microsoft Clarity: AI Insights typically suits early-stage and growth-mode stores based on its review-base composition (1,682 reviews). TheLab by DREAMLABS aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Microsoft Clarity: AI Insights and TheLab by DREAMLABS both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from TheLab by DREAMLABS" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
