Microsoft Clarity vs ProfitHelm

Microsoft Clarity gives you a clear view of how shoppers browse, decide, and buy—revealing friction, drop‑offs, and missed opportunities across your store. Powered by Clarity behavioral signals, Brand Agents are AI shopping assistants that engage shoppers at the right moment and guide them from discovery to purchase in your brand’s voice, directly on your website—helping shoppers decide faster and convert with confidence.

ProfitHelm is your AI profit analyst for Shopify. It automatically syncs your orders, COGS, and ad spend from Facebook, Google and TikTok — then shows you what's actually profitable and what's quietly losing money. Your AI analyst ranks every product by real margin, alerts you when costs spike or ROAS drops, and delivers plain-English profit insights to your inbox daily. Connect your store in under five minutes. No spreadsheets, no CSV imports, no guesswork.