Side-by-side comparison · 24 data points
Metafields are the key to a unique storefront. Our app is the key to metafields. It's that simple.
| Metafields Guru | SMART Variant Descriptions | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Set unique descriptions for each product variant to enhance clarity and improve shopping.
| Metric | Metafields Guru | SMART Variant Descriptions |
|---|---|---|
| Rating | 4.9 ★ | 4.9 ★ |
| Total reviews | ★ 232 | 19 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 4 tiers | — |
| Listed features | ★ 5 | 4 |
| Featured placements | 2 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Apr 2019 | Nov 2024 |
Metafields Guru and SMART Variant Descriptions are evenly matched on rating (4.9★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Metafields Guru at Free to install, SMART Variant Descriptions at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Metafields Guru has the larger user base (232 reviews vs 19), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. SMART Variant Descriptions's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Metafields Guru audit • SMART Variant Descriptions audit
| Keyword | Metafields Guru | SMART Variant Descriptions |
|---|---|---|
| metafields | #2 | Not ranked |
| metafield | #2 | Not ranked |
| bulk import | #10 | Not ranked |
Not featured in any section recently.
No tracked changes.
Both Metafields Guru and SMART Variant Descriptions offer paid plans only. Metafields Guru starts at Free to install; SMART Variant Descriptions starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Metafields Guru (4.9★, 232 reviews) and SMART Variant Descriptions (4.9★, 19 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Metafields Guru fits better if you prioritize broader integrations; SMART Variant Descriptions is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Metafields Guru has more onboarding documentation maturity (232 reviews vs 19), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Metafields Guru typically suits early-stage and growth-mode stores based on its review-base composition (232 reviews). SMART Variant Descriptions aligns more with early-stage and growth-mode stores (19 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Metafields Guru and SMART Variant Descriptions both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from SMART Variant Descriptions" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
