Members Only Pricing vs Shop

Show a lower price to your logged-in customers, or only to customers with a tag like member or VIP, without duplicating products or handing out discount codes. They see the member price on your product pages and pay that exact price at checkout. Everyone else sees your regular price plus a join to save prompt that turns shoppers into signed-up members, so it works from day one even with zero members. Set up your first rule in under a minute. No code, no theme edits.

When you build your business on Shopify, you automatically unlock exclusive access to selling on Shop. Millions of shoppers around the world use Shop to discover new brands, buy with 1 tap, and track all their orders. And because shoppers are pre-verified, they convert better. Best of all, you pay no marketplace fees to sell on Shop.