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1. Listing metadata
Field-level data| Markopolo | Recart | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Developer | ||
| Listed | ||
| Last updated | — | — |
| Markopolo | Recart | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Markopolo: Email,SMS,WhatsApp | Recart: SMS & List Growth |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.7 ★ |
| Total reviews | 7 | ★ 475 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 3 tiers | 2 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Nov 2022 | Jul 2016 |
Markopolo: Email,SMS,WhatsApp edges out Recart: SMS & List Growth on rating (5.0★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Markopolo: Email,SMS,WhatsApp at Free plan available, Recart: SMS & List Growth at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Recart: SMS & List Growth has the larger user base (475 reviews vs 7), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Markopolo: Email,SMS,WhatsApp's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Markopolo: Email,SMS,WhatsApp; mid-market and enterprise merchants with specific feature requirements should evaluate both — Recart: SMS & List Growth's 475-review base may include the workflow context that matches your specific use case better than Markopolo: Email,SMS,WhatsApp's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Markopolo: Email,SMS,WhatsApp audit • Recart: SMS & List Growth audit
| Keyword | Markopolo | Recart |
|---|---|---|
| #240 | #59 |
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Both Markopolo: Email,SMS,WhatsApp and Recart: SMS & List Growth offer paid plans only. Markopolo: Email,SMS,WhatsApp starts at Free plan available; Recart: SMS & List Growth starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Markopolo: Email,SMS,WhatsApp has the higher average rating (5.0★ from 7 reviews) compared to Recart: SMS & List Growth (4.7★ from 475 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Markopolo: Email,SMS,WhatsApp fits better if you prioritize rating consistency; Recart: SMS & List Growth is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Recart: SMS & List Growth has more onboarding documentation maturity (475 reviews vs 7), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Markopolo: Email,SMS,WhatsApp typically suits early-stage and growth-mode stores based on its review-base composition (7 reviews). Recart: SMS & List Growth aligns more with early-stage and growth-mode stores (475 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Markopolo: Email,SMS,WhatsApp and Recart: SMS & List Growth both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Markopolo: Email,SMS,WhatsApp" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
