Side-by-side comparison · 24 data points
Easily add customizable XML/HTML sitemaps - improve navigation and start ranking higher on Google.
| Magical XML/HTML Sitemap | Smart Product Filter & Search | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Help shoppers find what they mean with AI-powered search, smart filters, and instant results
| Metric | Magical XML/HTML Sitemap | Smart Product Filter & Search |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 24 | ★ 2.4k |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 4 | ★ 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Apr 2022 | Mar 2018 |
Magical XML/HTML Sitemap and Smart Product Filter & Search are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Magical XML/HTML Sitemap at Free trial available, Smart Product Filter & Search at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Smart Product Filter & Search has the larger user base (2,357 reviews vs 24), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Magical XML/HTML Sitemap's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Magical XML/HTML Sitemap audit • Smart Product Filter & Search audit
| Keyword | Magical XML/HTML Sitemap | Smart Product Filter & Search |
|---|---|---|
| filter search | Not ranked | #1 |
| product filter search | Not ranked | #1 |
| product filter | Not ranked | #1 |
| sistema | #19 | Not ranked |
| help desk | #225 | Not ranked |
No tracked changes.
| Signal | Magical XML/HTML Sitemap | Smart Product Filter & Search |
|---|---|---|
| Average rating | 5.0 ★ (24) | 4.9 ★ (2.4k) |
| Rating distribution | 5— 4— 3— 2— 1— | 594% 43% 30% 20% 12% |
No reviews yet.
Both Magical XML/HTML Sitemap and Smart Product Filter & Search offer paid plans only. Magical XML/HTML Sitemap starts at Free trial available; Smart Product Filter & Search starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Magical XML/HTML Sitemap (5.0★, 24 reviews) and Smart Product Filter & Search (4.9★, 2,357 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Magical XML/HTML Sitemap holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Smart Product Filter & Search has the deeper published review base (2,357 vs 24), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Magical XML/HTML Sitemap typically suits early-stage and growth-mode teams based on its published review base (24 reviews). Smart Product Filter & Search typically suits early-stage and growth-mode teams based on its published review base (2,357 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Easy to use and gives good results! We had some difficulties with implementing our styling but the serviceteam was very quick and helpfull!
Great response time, if there are any issues, it is always fixed within hours. Great to work with and added in custom fixes
Ottima Assistenza, grazie
We've been using this app across various stores for longer than I can remember, at least 4 years. It's our go-to filter and search app. Fantastic support from Clara who goes over and above to ensure we are taken care of. Thank you!
I have a store with hundreds of poster prints, and this app has been the missing piece I've been looking for. I only wanted a clean, simple search bar without the extra filters and buttons, but I couldn't figure out how to set it up myself. Clara from support responded within minutes and had everything configured exact
Migration support varies by app and category. Magical XML/HTML Sitemap and Smart Product Filter & Search both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Magical XML/HTML Sitemap" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
