Side-by-side comparison
Shoppers leave without buying. Wishlists, email reminders & price drop alerts bring them back.
Let shoppers save products without an account, then bring them back with price and stock alerts.
| Metric | Magic Wishlist & Emails | XB Wishlist |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.8 ★ |
| Total reviews | 58 | ★ 62 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 1 tier | ★ 3 tiers |
| Listed features | 5 | 5 |
On the measured data here, Magic Wishlist & Emails leads on more dimensions (4 vs 0). Pick XB Wishlist if one of the points where it leads is what you need.
Built only from the Shopify App Store listing data shown on this page. AppRanks does not accept payment to influence comparisons. Read the methodology
Read each app's audit: Magic Wishlist & Emails audit • XB Wishlist audit
| Field | Magic Wishlist & | XB Wishlist |
|---|---|---|
| Tagline | ||
| Listing audit | 94/100 listing audit | 86/100 listing audit |
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Languages | 6 supported | 1 supported |
|---|
| Listed since | Jan 2026 | Sep 2024 |
|---|
| Listed |
|---|
None
| Keyword | Magic Wishlist & | XB Wishlist |
|---|---|---|
| shoppers save | #3 | #6 |
| wishlist | #4 | #11 |
| wishlists | #4 | #12 |
| wishlistsuite wishlist | #7 | #10 |
| guest wishlist | #4 | #14 |
Both Magic Wishlist & Emails and XB Wishlist offer a free plan. Magic Wishlist & Emails lists no paid plan with a published price; XB Wishlist lists no paid plan with a published price. Prices are as listed on the Shopify App Store; check what each tier includes in the Pricing section above.
Magic Wishlist & Emails has the higher average rating (5.0★ from 58 reviews) compared to XB Wishlist (4.8★ from 62 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Magic Wishlist & Emails holds the higher average rating (5.0★ vs 4.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. AppRanks doesn't measure setup time directly; XB Wishlist has more published reviews to read for user-reported install experience (62 vs 58).
AppRanks cannot say which fits a larger or smaller operation — there is no store-size measurement in the Shopify App Store data. What it can show: Magic Wishlist & Emails has 58 published reviews; XB Wishlist has 62 published reviews. Compare plan limits and pricing tiers against your own volume.
Migration support varies by app and category. Magic Wishlist & Emails and XB Wishlist both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Magic Wishlist & Emails" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.