Side-by-side comparison · 24 data points
Boost sales with Wishlist features - let shoppers save favorites in a personal wish list
| Magic Wishlist & | Wishlist by Square | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Shoppers leave without buying. Wishlists, email reminders & price drop alerts bring them back.
| Metric | Magic Wishlist & Emails | Wishlist by Square |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 29 | ★ 112 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 1 tier | — |
| Listed features | 5 | 5 |
| Languages | 6 supported | 16 supported |
| Listed since | Jan 2026 | Jun 2025 |
Magic Wishlist & Emails and Wishlist by Square are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Magic Wishlist & Emails at Free plan available, Wishlist by Square at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Wishlist by Square has the larger user base (112 reviews vs 29), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Magic Wishlist & Emails's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Magic Wishlist & Emails audit • Wishlist by Square audit
| Listed |
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| Last updated | — | — |
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| Keyword | Magic Wishlist & | Wishlist by Square |
|---|---|---|
| shoppers save | #3 | #1 |
| wishlist | #6 | #1 |
| wishlists | #71 | #1 |
| wishlist saving and sharing | #8 | #1 |
| save | #9 | #1 |
Both Magic Wishlist & Emails and Wishlist by Square offer paid plans only. Magic Wishlist & Emails starts at Free plan available; Wishlist by Square starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Magic Wishlist & Emails (5.0★, 29 reviews) and Wishlist by Square (5.0★, 112 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Wishlist by Square does carry the larger published review base (112 vs 29). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Wishlist by Square has the deeper published review base (112 vs 29), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Magic Wishlist & Emails typically suits early-stage and growth-mode teams based on its published review base (29 reviews). Wishlist by Square typically suits early-stage and growth-mode teams based on its published review base (112 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Magic Wishlist & Emails and Wishlist by Square both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Magic Wishlist & Emails" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
