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Field-level data| Magic Wishlist & | UR | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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| Developer |
| Magic Wishlist & | UR | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Shoppers leave without buying. Wishlists, email reminders & price drop alerts bring them back.
| Metric | Magic Wishlist & Emails | UR: Smart Product Wishlist |
|---|---|---|
| Rating | ★ 5.0 ★ | 2.1 ★ |
| Total reviews | ★ 29 | 3 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 1 tier | 1 tier |
| Listed features | ★ 5 | 3 |
| Languages | 6 supported | 20 supported |
| Listed since | Jan 2026 | Nov 2023 |
Based on the data on this page, Magic Wishlist & Emails is the stronger choice for most Shopify App Store merchants — 5.0★ vs UR: Smart Product Wishlist's 2.1★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Magic Wishlist & Emails at Free plan available, UR: Smart Product Wishlist at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Magic Wishlist & Emails; mid-market and enterprise merchants with specific feature requirements should evaluate both — UR: Smart Product Wishlist's 3-review base may include the workflow context that matches your specific use case better than Magic Wishlist & Emails's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Magic Wishlist & Emails audit • UR: Smart Product Wishlist audit
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| Last updated | — | — |
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| Keyword | Magic Wishlist & | UR |
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| wishlist | #6 | Not ranked |
| wishlist saving and sharing | #8 | Not ranked |
| wishlists | #8 | Not ranked |
| help desk | Not ranked | #214 |
| smart sizing | Not ranked | #240 |
No tracked changes.
Both Magic Wishlist & Emails and UR: Smart Product Wishlist offer paid plans only. Magic Wishlist & Emails starts at Free plan available; UR: Smart Product Wishlist starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Magic Wishlist & Emails has the higher average rating (5.0★ from 29 reviews) compared to UR: Smart Product Wishlist (2.1★ from 3 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Magic Wishlist & Emails holds the higher average rating (5.0★ vs 2.1★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Magic Wishlist & Emails has the deeper published review base (29 vs 3), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Magic Wishlist & Emails typically suits early-stage and growth-mode teams based on its published review base (29 reviews). UR: Smart Product Wishlist typically suits early-stage and growth-mode teams based on its published review base (3 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Magic Wishlist & Emails and UR: Smart Product Wishlist both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from UR: Smart Product Wishlist" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
