Side-by-side comparison · 24 data points
Fully customizable wishlist app, can help your customers to bookmark their favorite products.
| Magic Wishlist & | Ultimate Wishlist | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Shoppers leave without buying. Wishlists, email reminders & price drop alerts bring them back.
| Metric | Magic Wishlist & Emails | Ultimate Wishlist |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | ★ 29 | 27 |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 1 tier | ★ 4 tiers |
| Listed features | 5 | 5 |
| Languages | 6 supported | 1 supported |
| Listed since | Jan 2026 | Sep 2020 |
Magic Wishlist & Emails and Ultimate Wishlist are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Magic Wishlist & Emails at Free, Ultimate Wishlist at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Magic Wishlist & Emails audit • Ultimate Wishlist audit
| Last updated | — | — |
|---|
| Keyword | Magic Wishlist & | Ultimate Wishlist |
|---|---|---|
| wishlist | #6 | Not ranked |
| wishlist saving and sharing | #8 | Not ranked |
| wishlists | #8 | Not ranked |
| login to see | Not ranked | #13 |
| registration | Not ranked | #185 |
Both Magic Wishlist & Emails and Ultimate Wishlist offer paid plans only. Magic Wishlist & Emails starts at Free; Ultimate Wishlist starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Magic Wishlist & Emails (5.0★, 29 reviews) and Ultimate Wishlist (4.9★, 27 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Magic Wishlist & Emails holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Magic Wishlist & Emails has the deeper published review base (29 vs 27), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Magic Wishlist & Emails typically suits early-stage and growth-mode teams based on its published review base (29 reviews). Ultimate Wishlist typically suits early-stage and growth-mode teams based on its published review base (27 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Magic Wishlist & Emails and Ultimate Wishlist both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Ultimate Wishlist" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
