Side-by-side comparison · 24 data points
| Magic Google Analytics 4 | Microsoft Clarity | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Optimize Your Store Conversions with AI Brand Agents, Analytics, Session Replays & Heatmaps
| Metric | Magic Google Analytics 4 | Microsoft Clarity: AI Insights |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.6 ★ |
| Total reviews | 1 | ★ 2.1k |
| Free plan | Yes | Yes |
| Pricing | Free | Free |
| Built for Shopify | — | — |
| Pricing tiers | — | 1 tier |
| Listed features | 3 | ★ 5 |
| Featured placements | — | 2 |
| Languages | 1 supported | 14 supported |
| Listed since | Dec 2020 | Jul 2025 |
Based on the data on this page, Magic Google Analytics 4 is the stronger choice for most Shopify App Store merchants — 5.0★ vs Microsoft Clarity: AI Insights's 4.6★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Magic Google Analytics 4 at Free, Microsoft Clarity: AI Insights at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Microsoft Clarity: AI Insights has the larger user base (2,122 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Magic Google Analytics 4's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Magic Google Analytics 4; mid-market and enterprise merchants with specific feature requirements should evaluate both — Microsoft Clarity: AI Insights's 2,122-review base may include the workflow context that matches your specific use case better than Magic Google Analytics 4's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Magic Google Analytics 4 audit • Microsoft Clarity: AI Insights audit
| Last updated | — | — |
|---|
| Keyword | Magic Google Analytics 4 | Microsoft Clarity |
|---|---|---|
| ai insights | Not ranked | #1 |
| analytics | Not ranked | #2 |
| sales insights analytics | Not ranked | #3 |
| repro probe 1782076958073 4 | #9 | Not ranked |
| repro probe 1782072999602 4 | #9 | Not ranked |
Not featured in any section recently.
Both Magic Google Analytics 4 and Microsoft Clarity: AI Insights offer paid plans only. Magic Google Analytics 4 starts at Free; Microsoft Clarity: AI Insights starts at Free. Compare the per-tier features in the Pricing section above before committing.
Magic Google Analytics 4 has the higher average rating (5.0★ from 1 reviews) compared to Microsoft Clarity: AI Insights (4.6★ from 2,122 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Magic Google Analytics 4 holds the higher average rating (5.0★ vs 4.6★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Microsoft Clarity: AI Insights has the deeper published review base (2,122 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Magic Google Analytics 4 typically suits early-stage and growth-mode teams based on its published review base (1 reviews). Microsoft Clarity: AI Insights typically suits early-stage and growth-mode teams based on its published review base (2,122 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Magic Google Analytics 4 and Microsoft Clarity: AI Insights both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Magic Google Analytics 4" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
