Side-by-side comparison · 24 data points
Easily Track Your Google Ads Conversion with Our Google Enhanced Conversion Tool!
| Google Enhanced Conversion | Multifeed Google Shopping Feed | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Shopping feeds, server-side tracking & Google Automated Discounts to grow sales.
| Metric | Google Enhanced Conversion | Multifeed Google Shopping Feed |
|---|---|---|
| Rating | 1.0 ★ | ★ 4.9 ★ |
| Total reviews | 1 | ★ 1.1k |
| Free plan | Yes | Yes |
| Pricing | Free | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | — | 4 tiers |
| Listed features | 3 | ★ 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2021 | Apr 2020 |
Based on the data on this page, Multifeed Google Shopping Feed is the stronger choice for most Shopify App Store merchants — 4.9★ vs Google Enhanced Conversion's 1.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing entry tiers: Google Enhanced Conversion at Free, Multifeed Google Shopping Feed at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Multifeed Google Shopping Feed has the larger user base (1,095 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Google Enhanced Conversion's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to Multifeed Google Shopping Feed; mid-market and enterprise merchants with specific feature requirements should evaluate both — Google Enhanced Conversion's 1-review base may include the workflow context that matches your specific use case better than Multifeed Google Shopping Feed's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google Enhanced Conversion audit • Multifeed Google Shopping Feed audit
| Keyword | Google Enhanced Conversion | Multifeed Google Shopping Feed |
|---|---|---|
| server-side tracking | Not ranked | #1 |
| google shopping | Not ranked | #1 |
| feed | Not ranked | #2 |
| customer service | #239 | Not ranked |
No tracked changes.
Both Google Enhanced Conversion and Multifeed Google Shopping Feed offer paid plans only. Google Enhanced Conversion starts at Free; Multifeed Google Shopping Feed starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Multifeed Google Shopping Feed has the higher average rating (4.9★ from 1,095 reviews) compared to Google Enhanced Conversion (1.0★ from 1 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Multifeed Google Shopping Feed holds the higher average rating (4.9★ vs 1.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Multifeed Google Shopping Feed has the deeper published review base (1,095 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Google Enhanced Conversion typically suits early-stage and growth-mode teams based on its published review base (1 reviews). Multifeed Google Shopping Feed typically suits early-stage and growth-mode teams based on its published review base (1,095 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Google Enhanced Conversion and Multifeed Google Shopping Feed both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Enhanced Conversion" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
