Side-by-side comparison · 24 data points
Boost sales with shoppable Instagram Reels, TikTok videos & UGC — tag products to shop the look
| MP Instagram Feed ‑ Instafeed | Variant Image Wizard + Swatch | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Increase conversion by showcasing professional color swatches and multiple images per variant
| Metric | MP Instagram Feed ‑ Instafeed | Variant Image Wizard + Swatch |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.7 ★ |
| Total reviews | ★ 231 | 217 |
| Free plan | Yes | Yes |
| Pricing | Free to install | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 20 supported | 11 supported |
| Listed since | Mar 2024 | May 2020 |
MP Instagram Feed ‑ Instafeed edges out Variant Image Wizard + Swatch on rating (4.9★ vs 4.7★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: MP Instagram Feed ‑ Instafeed at Free to install, Variant Image Wizard + Swatch at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to MP Instagram Feed ‑ Instafeed; mid-market and enterprise merchants with specific feature requirements should evaluate both — Variant Image Wizard + Swatch's 217-review base may include the workflow context that matches your specific use case better than MP Instagram Feed ‑ Instafeed's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: MP Instagram Feed ‑ Instafeed audit • Variant Image Wizard + Swatch audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | MP Instagram Feed ‑ Instafeed | Variant Image Wizard + Swatch |
|---|---|---|
| #13 | Not ranked | |
| instagram agent | #14 | Not ranked |
| instagram chat | #20 | Not ranked |
Both MP Instagram Feed ‑ Instafeed and Variant Image Wizard + Swatch offer paid plans only. MP Instagram Feed ‑ Instafeed starts at Free to install; Variant Image Wizard + Swatch starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
MP Instagram Feed ‑ Instafeed has the higher average rating (4.9★ from 231 reviews) compared to Variant Image Wizard + Swatch (4.7★ from 217 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. MP Instagram Feed ‑ Instafeed fits better if you prioritize rating consistency; Variant Image Wizard + Swatch is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. MP Instagram Feed ‑ Instafeed has more onboarding documentation maturity (231 reviews vs 217), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
MP Instagram Feed ‑ Instafeed typically suits early-stage and growth-mode stores based on its review-base composition (231 reviews). Variant Image Wizard + Swatch aligns more with early-stage and growth-mode stores (217 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. MP Instagram Feed ‑ Instafeed and Variant Image Wizard + Swatch both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Variant Image Wizard + Swatch" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
