Side-by-side comparison · 24 data points
Add wishlists and favorites products so your customers save items and return to finish purchases.
| Lyst ‑ Wishlist & Favorites | Magic Wishlist | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Shoppers leave without buying. Wishlists, email reminders & price drop alerts bring them back.
| Metric | Lyst ‑ Wishlist & Favorites | Magic Wishlist |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 2 | ★ 29 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | 5 | 5 |
| Languages | 1 supported | 6 supported |
| Listed since | May 2026 | Jan 2026 |
Lyst ‑ Wishlist & Favorites and Magic Wishlist are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Lyst ‑ Wishlist & Favorites at Free plan available, Magic Wishlist at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Lyst ‑ Wishlist & Favorites audit • Magic Wishlist audit
| Last updated | — | — |
|---|
| Keyword | Lyst ‑ Wishlist & Favorites | Magic Wishlist |
|---|---|---|
| shoppers save | #21 | #3 |
| guest wishlist | #201 | #91 |
| wishlists | #23 | #7 |
| wishlistsuite wishlist | #24 | #7 |
| favorites | #8 | #24 |
Both Lyst ‑ Wishlist & Favorites and Magic Wishlist offer paid plans only. Lyst ‑ Wishlist & Favorites starts at Free plan available; Magic Wishlist starts at Free. Compare the per-tier features in the Pricing section above before committing.
Lyst ‑ Wishlist & Favorites (5.0★, 2 reviews) and Magic Wishlist (5.0★, 29 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
AppRanks cannot separate these two on rating — both sit at 5.0★. Magic Wishlist does carry the larger published review base (29 vs 2). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Magic Wishlist has the deeper published review base (29 vs 2), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Lyst ‑ Wishlist & Favorites typically suits early-stage and growth-mode teams based on its published review base (2 reviews). Magic Wishlist typically suits early-stage and growth-mode teams based on its published review base (29 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Lyst ‑ Wishlist & Favorites and Magic Wishlist both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Lyst ‑ Wishlist & Favorites" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
