Side-by-side comparison · 24 data points
Convert more shoppers with visual product reviews, superpowered by AI
| Loox ‑ Product Reviews App | Pencil | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Loox ‑ Product Reviews App | Pencil: Custom jewelry apps |
|---|---|---|
| Rating | 4.9 ★ | — |
| Total reviews | 8.3k | 0 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free trial available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 3 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | 5 | — |
| Review velocity (30d) | 249 new | — |
| Languages | 1 supported | 1 supported |
| Listed since | Oct 2015 | Feb 2026 |
Based on the data on this page, Loox ‑ Product Reviews App is the stronger choice for most Shopify App Store merchants — 4.9★ vs Pencil: Custom jewelry apps's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Loox ‑ Product Reviews App at Free plan available, Pencil: Custom jewelry apps at Free trial available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Loox ‑ Product Reviews App has the larger user base (8,262 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Pencil: Custom jewelry apps's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Loox ‑ Product Reviews App; mid-market and enterprise merchants with specific feature requirements should evaluate both — Pencil: Custom jewelry apps's 0-review base may include the workflow context that matches your specific use case better than Loox ‑ Product Reviews App's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Loox ‑ Product Reviews App audit • Pencil: Custom jewelry apps audit
| Keyword | Loox ‑ Product Reviews App | Pencil |
|---|---|---|
| reviews | #2 | Not ranked |
| convert more | #3 | Not ranked |
| review | #3 | Not ranked |
| jewelry | Not ranked | #9 |
| customer support tool | Not ranked | #216 |
Not featured in any section recently.
| Signal | Loox ‑ Product Reviews App | Pencil |
|---|---|---|
| Average rating | 4.9 ★ (8.3k) | 0.0 ★ (0) |
| Rating distribution | 595% 43% 31% 20% 11% | 5— 4— 3— 2— 1— |
| Reviews · last 7 days | +39 | — |
| Reviews · last 30 days | +249 | — |
| Reviews · last 90 days | +983 | — |
Both Loox ‑ Product Reviews App and Pencil: Custom jewelry apps offer paid plans only. Loox ‑ Product Reviews App starts at Free plan available; Pencil: Custom jewelry apps starts at Free trial available. Compare the per-tier features in the Pricing section above before committing.
It depends on what you're optimizing for. Loox ‑ Product Reviews App fits better if you prioritize rating consistency; Pencil: Custom jewelry apps is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Loox ‑ Product Reviews App has more onboarding documentation maturity (8,262 reviews vs 0), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Loox ‑ Product Reviews App typically suits established stores with steady traffic based on its review-base composition (8,262 reviews). Pencil: Custom jewelry apps aligns more with early-stage and growth-mode stores (0 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Loox ‑ Product Reviews App and Pencil: Custom jewelry apps both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Pencil: Custom jewelry apps" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
connected with klaviyo. Great. Use it on 3 stores
Great
Great app and even better support! I had an issue with the Reviews Widget not showing on my store because my custom domain wasn't recognized in the backend. Liz from the support team was quick, professional, and resolved it within minutes by resyncing my widget cache. Really appreciate the fast and effective help — hig
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