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1. Listing metadata
Field-level data| BOB | KOOL WhatsApp Notifications | |
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| BOB | KOOL WhatsApp Notifications | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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Send order notifications to customers via the Official WhatsApp Business API with a Green-tick.
| Metric | BOB: WhatsApp Marketing + AI | KOOL WhatsApp Notifications |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | ★ 81 | 17 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free trial available | From $12/month |
| Built for Shopify | — | — |
| Pricing tiers | 1 tier | ★ 2 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Oct 2023 | Jan 2020 |
BOB: WhatsApp Marketing + AI and KOOL WhatsApp Notifications are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
On pricing, BOB: WhatsApp Marketing + AI offers a free tier (Free trial available) while KOOL WhatsApp Notifications starts at From $12/month. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: BOB: WhatsApp Marketing + AI audit • KOOL WhatsApp Notifications audit
| Keyword | BOB | KOOL WhatsApp Notifications |
|---|---|---|
| customer support tool | #17 | #117 |
| #64 | #95 | |
| inbox | #63 | #98 |
| whatsapp ai agent | #50 | #140 |
| whatsapp agent | #95 | #103 |
BOB: WhatsApp Marketing + AI is the cheaper option — it offers a free plan (Free trial available). KOOL WhatsApp Notifications starts at From $12/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
BOB: WhatsApp Marketing + AI (5.0★, 81 reviews) and KOOL WhatsApp Notifications (4.9★, 17 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
BOB: WhatsApp Marketing + AI holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. BOB: WhatsApp Marketing + AI has the deeper published review base (81 vs 17), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
BOB: WhatsApp Marketing + AI typically suits early-stage and growth-mode teams based on its published review base (81 reviews). KOOL WhatsApp Notifications typically suits early-stage and growth-mode teams based on its published review base (17 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. BOB: WhatsApp Marketing + AI and KOOL WhatsApp Notifications both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from KOOL WhatsApp Notifications" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
