Side-by-side comparison · 24 data points
Display your Instagram Reels, feeds, shoppable videos & UGC as a gallery on your store
| Instafeed ‑ Instagram Feed | Shop | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Metric | Instafeed ‑ Instagram Feed | Shop |
|---|---|---|
| Rating | ★ 4.9 ★ | 4.8 ★ |
| Total reviews | 1.9k | ★ 7.3k |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | 3 tiers | — |
| Listed features | 5 | 5 |
| Featured placements | ★ 6 | 2 |
| Review velocity (30d) | — | 303 new |
| Languages | 15 supported | 21 supported |
| Listed since | Sep 2016 | Sep 2020 |
Instafeed ‑ Instagram Feed edges out Shop on rating (4.9★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Instafeed ‑ Instagram Feed at Free plan available, Shop at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Shop has the larger user base (7,291 reviews vs 1,901), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Instafeed ‑ Instagram Feed's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Instafeed ‑ Instagram Feed; mid-market and enterprise merchants with specific feature requirements should evaluate both — Shop's 7,291-review base may include the workflow context that matches your specific use case better than Instafeed ‑ Instagram Feed's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Instafeed ‑ Instagram Feed audit • Shop audit
| Listed |
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| Last updated | — | — |
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| Keyword | Instafeed ‑ Instagram Feed | Shop |
|---|---|---|
| shop | #39 | #1 |
| Signal | Instafeed ‑ Instagram Feed | Shop |
|---|---|---|
| Average rating | 4.9 ★ (1.9k) | 4.8 ★ (7.3k) |
| Rating distribution | 5— 4— 3— 2— 1— | 591% 46% 31% 21% 12% |
| Reviews · last 7 days | — | +54 |
| Reviews · last 30 days | — | +303 |
| Reviews · last 90 days | — | +1.1k |
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Both Instafeed ‑ Instagram Feed and Shop offer paid plans only. Instafeed ‑ Instagram Feed starts at Free plan available; Shop starts at Free. Compare the per-tier features in the Pricing section above before committing.
Instafeed ‑ Instagram Feed has the higher average rating (4.9★ from 1,901 reviews) compared to Shop (4.8★ from 7,291 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Instafeed ‑ Instagram Feed fits better if you prioritize rating consistency; Shop is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Shop has more onboarding documentation maturity (7,291 reviews vs 1,901), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Instafeed ‑ Instagram Feed typically suits early-stage and growth-mode stores based on its review-base composition (1,901 reviews). Shop aligns more with established stores with steady traffic (7,291 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Instafeed ‑ Instagram Feed and Shop both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Instafeed ‑ Instagram Feed" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
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