Side-by-side comparison · 24 data points
Display your Instagram Reels, feeds, shoppable videos & UGC as a gallery on your store
| Instafeed ‑ Instagram Feed | Rubik Variant Images & Swatch | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Set multiple variant images, display only correct images. Show color swatches with image variants
| Metric | Instafeed ‑ Instagram Feed | Rubik Variant Images & Swatch |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 1.9k | 398 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | Yes | Yes |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | ★ 6 | 1 |
| Languages | 15 supported | 15 supported |
| Listed since | Sep 2016 | Oct 2024 |
Instafeed ‑ Instagram Feed and Rubik Variant Images & Swatch are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Instafeed ‑ Instagram Feed at Free plan available, Rubik Variant Images & Swatch at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Instafeed ‑ Instagram Feed has the larger user base (1,907 reviews vs 398), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Rubik Variant Images & Swatch's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Instafeed ‑ Instagram Feed audit • Rubik Variant Images & Swatch audit
| Listed |
|---|
| Last updated | — | — |
|---|
| Keyword | Instafeed ‑ Instagram Feed | Rubik Variant Images & Swatch |
|---|---|---|
| image gallery | #11 | #3 |
| gallery | #9 | #6 |
| carousels | #10 | #18 |
| slide | #11 | #19 |
| photos | #13 | #22 |
Both Instafeed ‑ Instagram Feed and Rubik Variant Images & Swatch offer paid plans only. Instafeed ‑ Instagram Feed starts at Free plan available; Rubik Variant Images & Swatch starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Instafeed ‑ Instagram Feed (4.9★, 1,907 reviews) and Rubik Variant Images & Swatch (5.0★, 398 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Instafeed ‑ Instagram Feed fits better if you prioritize broader integrations; Rubik Variant Images & Swatch is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Instafeed ‑ Instagram Feed has more onboarding documentation maturity (1,907 reviews vs 398), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Instafeed ‑ Instagram Feed typically suits early-stage and growth-mode stores based on its review-base composition (1,907 reviews). Rubik Variant Images & Swatch aligns more with early-stage and growth-mode stores (398 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Instafeed ‑ Instagram Feed and Rubik Variant Images & Swatch both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Rubik Variant Images & Swatch" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
