Side-by-side comparison · 24 data points
Instagram feed, shoppable videos and UGC: convert your store visitors into customers.
| Simpl Instagram Feed | Whatmore Shoppable Videos&Reel | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
Turn Reels & TikToks into shoppable video carousels, video sliders, banners & galleries. AI-powered.
| Metric | Simpl Instagram Feed | Whatmore Shoppable Videos&Reel |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 1 | ★ 377 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | — | 4 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Sep 2025 | Jun 2022 |
Simpl Instagram Feed and Whatmore Shoppable Videos&Reel are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: Simpl Instagram Feed at Free plan available, Whatmore Shoppable Videos&Reel at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
Whatmore Shoppable Videos&Reel has the larger user base (377 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Simpl Instagram Feed's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Simpl Instagram Feed audit • Whatmore Shoppable Videos&Reel audit
| Keyword | Simpl Instagram Feed | Whatmore Shoppable Videos&Reel |
|---|---|---|
| #239 | #68 | |
| instagram agent | #205 | #217 |
No tracked changes.
Both Simpl Instagram Feed and Whatmore Shoppable Videos&Reel offer paid plans only. Simpl Instagram Feed starts at Free plan available; Whatmore Shoppable Videos&Reel starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Simpl Instagram Feed (5.0★, 1 reviews) and Whatmore Shoppable Videos&Reel (4.9★, 377 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Simpl Instagram Feed holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. Whatmore Shoppable Videos&Reel has the deeper published review base (377 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Simpl Instagram Feed typically suits early-stage and growth-mode teams based on its published review base (1 reviews). Whatmore Shoppable Videos&Reel typically suits early-stage and growth-mode teams based on its published review base (377 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Simpl Instagram Feed and Whatmore Shoppable Videos&Reel both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Simpl Instagram Feed" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
