Side-by-side comparison · 24 data points
Instagram feed, shoppable videos and UGC: convert your store visitors into customers.
| Simpl Instagram Feed | Rubik Variant Images & Swatch | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed |
Set multiple variant images, display only correct images. Show color swatches with image variants
| Metric | Simpl Instagram Feed | Rubik Variant Images & Swatch |
|---|---|---|
| Rating | 5.0 ★ | 5.0 ★ |
| Total reviews | 1 | ★ 399 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | — | 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | — | 1 |
| Languages | 1 supported | 15 supported |
| Listed since | Sep 2025 | Oct 2024 |
Simpl Instagram Feed and Rubik Variant Images & Swatch are evenly matched on rating (5.0★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. Pricing entry tiers: Simpl Instagram Feed at Free plan available, Rubik Variant Images & Swatch at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Rubik Variant Images & Swatch has the larger user base (399 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Simpl Instagram Feed's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Simpl Instagram Feed audit • Rubik Variant Images & Swatch audit
| Last updated | — | — |
|---|
| Keyword | Simpl Instagram Feed | Rubik Variant Images & Swatch |
|---|---|---|
| variant image gallery | Not ranked | #1 |
| variant images | Not ranked | #1 |
| image gallery | Not ranked | #3 |
| instagram agent | #203 | Not ranked |
| #221 | Not ranked |
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No tracked changes.
Both Simpl Instagram Feed and Rubik Variant Images & Swatch offer paid plans only. Simpl Instagram Feed starts at Free plan available; Rubik Variant Images & Swatch starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Simpl Instagram Feed (5.0★, 1 reviews) and Rubik Variant Images & Swatch (5.0★, 399 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Simpl Instagram Feed fits better if you prioritize broader integrations; Rubik Variant Images & Swatch is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Rubik Variant Images & Swatch has more onboarding documentation maturity (399 reviews vs 1), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Simpl Instagram Feed typically suits early-stage and growth-mode stores based on its review-base composition (1 reviews). Rubik Variant Images & Swatch aligns more with early-stage and growth-mode stores (399 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Simpl Instagram Feed and Rubik Variant Images & Swatch both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Simpl Instagram Feed" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
