Side-by-side comparison · 24 data points
Add multiple Google Ads conversions & GA4.Unlimited server-side event tracking by using Tag Manager
| ∞ Google Ads Tracking & GTM | Peel | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | ∞ Google Ads Tracking & GTM | Peel: Retention Analytics |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 208 | 38 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 3 tiers |
| Listed features | 5 | 5 |
| Languages | 1 supported | 1 supported |
| Listed since | Aug 2023 | Oct 2019 |
∞ Google Ads Tracking & GTM and Peel: Retention Analytics are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: ∞ Google Ads Tracking & GTM at Free trial available, Peel: Retention Analytics at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
∞ Google Ads Tracking & GTM has the larger user base (208 reviews vs 38), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Peel: Retention Analytics's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: ∞ Google Ads Tracking & GTM audit • Peel: Retention Analytics audit
| Keyword | ∞ Google Ads Tracking & GTM | Peel |
|---|---|---|
| google ads tracking | #1 | Not ranked |
| customer retention analytics | Not ranked | #1 |
| google ads | #2 | Not ranked |
| retention | Not ranked | #3 |
| google analytics tracking | #7 | Not ranked |
Both ∞ Google Ads Tracking & GTM and Peel: Retention Analytics offer paid plans only. ∞ Google Ads Tracking & GTM starts at Free trial available; Peel: Retention Analytics starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
∞ Google Ads Tracking & GTM (4.9★, 208 reviews) and Peel: Retention Analytics (5.0★, 38 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Peel: Retention Analytics holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. ∞ Google Ads Tracking & GTM has the deeper published review base (208 vs 38), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
∞ Google Ads Tracking & GTM typically suits early-stage and growth-mode teams based on its published review base (208 reviews). Peel: Retention Analytics typically suits early-stage and growth-mode teams based on its published review base (38 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. ∞ Google Ads Tracking & GTM and Peel: Retention Analytics both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Peel: Retention Analytics" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
