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1. Listing metadata
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| Screenshots | images | images |
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| MetaShop | PostPilot Direct Mail Platform | |
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| Tagline | ||
| Description | ||
| Screenshots | images | images |
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Send personalized one-off or triggered postcard campaigns to customers & prospects. As easy as email
| Metric | MetaShop: Instagram & Facebook | PostPilot Direct Mail Platform |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | ★ 576 | 173 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free to install |
| Built for Shopify | ★ Yes | — |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | 5 | 5 |
| Featured placements | 4 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Jul 2022 | May 2018 |
MetaShop: Instagram & Facebook and PostPilot Direct Mail Platform are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Pricing entry tiers: MetaShop: Instagram & Facebook at Free plan available, PostPilot Direct Mail Platform at Free to install. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.
MetaShop: Instagram & Facebook has the larger user base (576 reviews vs 173), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. PostPilot Direct Mail Platform's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: MetaShop: Instagram & Facebook audit • PostPilot Direct Mail Platform audit
| Keyword | MetaShop | PostPilot Direct Mail Platform |
|---|---|---|
| boost sales | #1 | Not ranked |
| to boost | #1 | Not ranked |
| meta | #2 | Not ranked |
| direct email marketing automation | Not ranked | #9 |
| results | Not ranked | #24 |
Not featured in any section recently.
Both MetaShop: Instagram & Facebook and PostPilot Direct Mail Platform offer paid plans only. MetaShop: Instagram & Facebook starts at Free plan available; PostPilot Direct Mail Platform starts at Free to install. Compare the per-tier features in the Pricing section above before committing.
MetaShop: Instagram & Facebook (5.0★, 576 reviews) and PostPilot Direct Mail Platform (4.9★, 173 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
MetaShop: Instagram & Facebook holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. MetaShop: Instagram & Facebook has the deeper published review base (576 vs 173), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
MetaShop: Instagram & Facebook typically suits early-stage and growth-mode teams based on its published review base (576 reviews). PostPilot Direct Mail Platform typically suits early-stage and growth-mode teams based on its published review base (173 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. MetaShop: Instagram & Facebook and PostPilot Direct Mail Platform both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from PostPilot Direct Mail Platform" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
