Wink vs partnrUP

Most themes swap to a second photo when a shopper hovers a product card. Wink plays your product video instead. Your videos stay in your Shopify product media, so there is nothing to host and no view limits. Add a clip to a product and it plays on your collection and home pages. On desktop the video plays on hover. On mobile, where hover does not exist, it plays while the card is on screen, or on tap. Wink is an app embed, so no theme code changes. If a video cannot play, your image stays.

Turn product pages, collections, and your homepage into high-converting shopping experiences with shoppable video and UGC carousels. Add videos in minutes, showcase real customer or creator content, and drive more sales from your storefront and the Shop App. Customize your video carousel to match your brand, track video performance and sales, and publish to the Shop App feed. partnrUP (formerly Novel) powers shoppable video for Shopify brands.