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1. Listing metadata
Field-level data| HE | MetaShop | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| HE | MetaShop | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | HE: Optimize Audience & Spends | MetaShop: Instagram & Facebook |
|---|---|---|
| Rating | — | 5.0 ★ |
| Total reviews | 0 | 582 |
| Free plan | — | ★ Yes |
| Pricing | From $199/month | ★ Free plan available |
| Built for Shopify | — | ★ Yes |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 3 | ★ 5 |
| Featured placements | — | 4 |
| Languages | 1 supported | 1 supported |
| Listed since | Dec 2025 | Jul 2022 |
Based on the data on this page, MetaShop: Instagram & Facebook is the stronger choice for most Shopify App Store merchants — 5.0★ vs HE: Optimize Audience & Spends's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, MetaShop: Instagram & Facebook offers a free tier (Free plan available) while HE: Optimize Audience & Spends starts at From $199/month. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
MetaShop: Instagram & Facebook has the larger user base (582 reviews vs 0), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. HE: Optimize Audience & Spends's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage merchants who need fast install and low risk should default to MetaShop: Instagram & Facebook; mid-market and enterprise merchants with specific feature requirements should evaluate both — HE: Optimize Audience & Spends's 0-review base may include the workflow context that matches your specific use case better than MetaShop: Instagram & Facebook's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: HE: Optimize Audience & Spends audit • MetaShop: Instagram & Facebook audit
| Keyword | HE | MetaShop |
|---|---|---|
| boost sales | Not ranked | #1 |
| meta | Not ranked | #2 |
| facebook and instagram | Not ranked | #2 |
Not featured in any section recently.
No tracked changes.
MetaShop: Instagram & Facebook is the cheaper option — it offers a free plan (Free plan available). HE: Optimize Audience & Spends starts at From $199/month. Both publish their pricing on the Shopify App Store; AppRanks mirrors what's listed on each refresh cycle.
AppRanks cannot separate these two on rating, because neither publishes one. MetaShop: Instagram & Facebook does carry the larger published review base (582 vs 0). Read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Shopify App Store. MetaShop: Instagram & Facebook has the deeper published review base (582 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
HE: Optimize Audience & Spends typically suits early-stage and growth-mode teams based on its published review base (0 reviews). MetaShop: Instagram & Facebook typically suits early-stage and growth-mode teams based on its published review base (582 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. HE: Optimize Audience & Spends and MetaShop: Instagram & Facebook both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from HE: Optimize Audience & Spends" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
