Side-by-side comparison · 24 data points
Send a birthday email with a discount to build loyalty and repeat purchases
| Happy Birthday | Apps Mav | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | ||
| Last updated | — | — |
| Metric | Happy Birthday Email by UW | Apps Mav: Scratch and WIN! |
|---|---|---|
| Rating | ★ 5.0 ★ | 2.9 ★ |
| Total reviews | ★ 141 | 8 |
| Free plan | Yes | Yes |
| Pricing | Free trial available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 5 | 5 |
| Featured placements | 1 | — |
| Languages | 1 supported | 1 supported |
| Listed since | Jun 2017 | Oct 2016 |
Based on the data on this page, Happy Birthday Email by UW is the stronger choice for most Shopify App Store merchants — 5.0★ vs Apps Mav: Scratch and WIN!'s 2.9★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Happy Birthday Email by UW at Free trial available, Apps Mav: Scratch and WIN! at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Happy Birthday Email by UW has the larger user base (141 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Apps Mav: Scratch and WIN!'s smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Happy Birthday Email by UW; mid-market and enterprise merchants with specific feature requirements should evaluate both — Apps Mav: Scratch and WIN!'s 8-review base may include the workflow context that matches your specific use case better than Happy Birthday Email by UW's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Happy Birthday Email by UW audit • Apps Mav: Scratch and WIN! audit
| Keyword | Happy Birthday | Apps Mav |
|---|---|---|
| giveaways | #23 | #24 |
| giveaways and | #23 | #24 |
Not featured in any section recently.
Both Happy Birthday Email by UW and Apps Mav: Scratch and WIN! offer paid plans only. Happy Birthday Email by UW starts at Free trial available; Apps Mav: Scratch and WIN! starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Happy Birthday Email by UW has the higher average rating (5.0★ from 141 reviews) compared to Apps Mav: Scratch and WIN! (2.9★ from 8 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Happy Birthday Email by UW fits better if you prioritize rating consistency; Apps Mav: Scratch and WIN! is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Shopify App Store marketplace. Happy Birthday Email by UW has more onboarding documentation maturity (141 reviews vs 8), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Happy Birthday Email by UW typically suits early-stage and growth-mode stores based on its review-base composition (141 reviews). Apps Mav: Scratch and WIN! aligns more with early-stage and growth-mode stores (8 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Happy Birthday Email by UW and Apps Mav: Scratch and WIN! both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Apps Mav: Scratch and WIN!" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
