GTM Kit vs Report Toaster

Based on the data on this page, Report Toaster: Custom Reports is the stronger choice for most Shopify App Store merchants — 4.9★ vs GTM Kit: GA4, Google Ads & GTM's 4.5★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: GTM Kit: GA4, Google Ads & GTM at Free trial available, Report Toaster: Custom Reports at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Report Toaster: Custom Reports has the larger user base (218 reviews vs 10), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. GTM Kit: GA4, Google Ads & GTM's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.

Recommended by size: small/early-stage merchants who need fast install and low risk should default to Report Toaster: Custom Reports; mid-market and enterprise merchants with specific feature requirements should evaluate both — GTM Kit: GA4, Google Ads & GTM's 10-review base may include the workflow context that matches your specific use case better than Report Toaster: Custom Reports's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Shopify App Store listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is GTM Kit: GA4, Google Ads & GTM or Report Toaster: Custom Reports cheaper?

Both GTM Kit: GA4, Google Ads & GTM and Report Toaster: Custom Reports offer paid plans only. GTM Kit: GA4, Google Ads & GTM starts at Free trial available; Report Toaster: Custom Reports starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, GTM Kit: GA4, Google Ads & GTM or Report Toaster: Custom Reports?

Report Toaster: Custom Reports has the higher average rating (4.9★ from 218 reviews) compared to GTM Kit: GA4, Google Ads & GTM (4.5★ from 10 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose GTM Kit: GA4, Google Ads & GTM or Report Toaster: Custom Reports?

Report Toaster: Custom Reports holds the higher average rating (4.9★ vs 4.5★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, GTM Kit: GA4, Google Ads & GTM or Report Toaster: Custom Reports?

Both apps are one-click installs from the Shopify App Store. Report Toaster: Custom Reports has the deeper published review base (218 vs 10), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Shopify App Store merchants?

GTM Kit: GA4, Google Ads & GTM typically suits early-stage and growth-mode teams based on its published review base (10 reviews). Report Toaster: Custom Reports typically suits early-stage and growth-mode teams based on its published review base (218 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.